Thursday, 13 October 2011

MFW D&G Spring 2012




I am the bearer of bad news (that's if you don't know already), Dolce and Gabbana have decided to close their D&G line to merge with their mainline collection. Many people ask: "Is there even a difference? Isn't D&G just an abbreviation?" Short Answer: "Yes, No." 

The main difference between the two is that D&G is a diffusion line created much later on after the Dolce & Gabanna brand gained popularity. D&G's target audience is the younger generation, stereotypically for children, teenagers, "teenage-adults" etc... who have wealthy parents, where as Dolce & Gabanna is catering for the rich AND famous with fan's such as Dita Von Teese, Naiomi Campbell and Eva Herzigova.  

It is sad whenever a fashion line ends especially one which is/was so successful, one such example is the legendary Christian Lacroix Couture House which said "Au Revoir" in 2009. Lacroix was dubbed the saviour of couture houses by bringing back demand for couture with his extravagant designs. The reason behind the collapse of Lacroix was not because he was under performing, it was because, and I quote, "a lack of chemistry between the business and creative side of the company".

This sparks a question regarding D&G's closure. If D&G is still profitable, why would they close it down? Domenico Dolce and Stefano Gabanna's advisors say that it's because they wanted to concentrate on the mainline and stop the confusion between the two brands which occurs because of the similar pricing. I say that it is foolish to do so! Both designers have proven that they can work these lines parallel together over the 3-ish decades they have been on the hangers. To abruptly stop such a successful line suggests that designers aren't as confident anymore, they can't be bothered or do they really have something awesome planned for Dolce & Gabbana. Only time will tell. 

As exits go, this has got to be one of the best farewell shows I have seen (but none will top the original Alexander McQueen's final show, it was beyond incredible). This gypsy themed show has a vast and vibrant range of colour matched with the most intricate of prints, all of which seem to be unique, just demonstrates how hard designers work on their garments, their hard work has definitely paid off as I can't fault any of the looks on this runway, they are all spectacular. I know this line is geared towards the young but I can imagine a more mature lady wearing the longer dresses. The use of silk is genius as it makes this line wearable. I mean, imagine if this was made of a stiff material like a wool based fabric, it would be too cartoony, over the top, just no. Right?

 This collection is FRESH, FUN and FEMINE.

I LOVE IT!

(Sorry, that was kind of a long post! I normally can't find the words to say what I want to say in writing so it's a miracle it's even this long! URGH I LOVE THIS COLLECTION!) 

(Sources: Fashion Gone Rogue, NYNewsDaily, style.com)

4 comments :

  1. YESSSSSSSSSSSSS SUPERRRRR CUTE!!!!

    XOXO

    http://theprevailingeffect.blogspot.com/

    ReplyDelete
  2. Gorgeous photos, loving all the vibrant colors. I can't imagine Spring fashion is flowing in already. Thanks for sharing.

    http://justtututiny.blogspot.com/
    thu

    ReplyDelete
  3. Wow, i agree with what you wrote, it is a perfect way to say bye

    ReplyDelete

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