Saturday, 26 January 2013

Video | Chanel and the Diamond



Gabrielle Chanel is well known for her love of pearls and gold chains with leather laces intertwined.
But there was a time when diamonds were Chanel's icon...


This third instalment of Inside Chanel, a collection of videos about the famous brand, (the first 2 are about their other icon, the Chanel No. 5 Perfume, which took over the world by storm with Marilyn Monroe fronting the campaign, these can be found here) titled "Chanel and the Diamond".

This video takes us all the way back to 1932, when Chanel crafted her capsule collection of jewellery and accessories entirely from diamonds, all of which were inspired by the crosses, stars and moons in her childhood orphanage. The idea was to change people's perception of jewellery, to turn the traditional symbol of jewels, which were once "trophies given by admirers", into "symbols of liberty".  By creating a setting which could sit perfectly without clasps and hooks, Chanel brought forth an innovation in the jewels industry, making "fluidity a principle and liberty a virtue".

Watch the story of "Chanel and the Diamond" unfold below. 


(Video: Chanel )

18 comments :

  1. good video for history of chanel

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  2. Great photos
    http://shradhaloves.blogspot.co.uk/
    S xx

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  3. Love diamonds and pearls ;)))

    www.lostinunderwear.blogspot.it

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  4. Great post!


    http://lowbudget-lowcost.blogspot.it/

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  5. Thank you for this information - this was new for me. In my opinion Gabrielle Chanel was well known for her love of pearls so you made me a little bit more clever :-) I like your blog and follow you now on GFC and bloglovin. xxx Rena
    http://dressedwithsoul.blogspot.de/

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  6. Buon weekend (: Reb, xoxo.

    *Nuovo outfit sul mio blog, fammi sapere cosa ne pensi:
    http://www.toprebel.com/2013/02/golden-cardigan.html

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  7. I've loved the video! Great post
    Mar

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  8. really beautiful <3

    natalie
    http://lucyandtherunaways.blogspot.com

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  9. thank you sweetie for your lovely comment <3
    you have nice blog as well ;)

    xo,
    Carolina

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  10. love her creations most! they are perfect!

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  11. Love the post and the video is amazing. :)
    Would you like to follow each other? Follow me and I'll be happy to follow you back. :)
    http://jonnessa.blogspot.com/

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  12. This is such an amazing video :-D I've been watching it every day this week.

    Love,
    Jolien

    http://julianaandthedaydream.blogspot.be

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  13. thank you for a sweet comment :) followed back on bloglovin #1044 <3

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  14. Hello! Thank you for passing on my blog. I follow you on bloglovin too ;)

    XOXO
    Arianna

    http://aryannastyle.blogspot.it/

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  15. thanks for such a lovely comment :)
    I also following you for a long time on bloglovin, so now we can follow each other on gfc. just let me know :)

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  16. Love love love it. The ruffled skirts are gorgeous, and the leather pants are too good. butik busana muslim modern

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