Tuesday, 20 March 2012
H&M Fashion Against AIDS Collection
This most recent collection for H&M is A-MAZ-ING. Absolutely digging this navajo theme they've adopted, above are my favourite picks! With 25% of all sales going directly to a variety of international youth HIV/AIDS awareness projects, you have no reason to not join in with this fashion event!
Here is what a spokesperson had to say about this collaboration:
“H&M is launching its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young. Available in around 300 H&M Divided departments from April 26, 2012 as well as online (where available), this year’s collection brings together ethnic influences from different continents.”
Artists from all over the world joined forces with H&M to create the prints and patterns used in this collection which reflects the styles and themes used in different cultures. Whether it be colourful African trims on shorts and bustiers, graphic black and white Maori prints on crop-tops, or the folkloric Inuit designs from Greenland on draped T-shirts, this year’s FAA collection puts global tribes in a 21st century context.
See the whole collection here.